Despite a challenging global economic landscape, Porsche Middle East has reported a remarkable 4% growth in new car deliveries across the Middle East, Africa, and India region for the 2024 calendar year. This achievement underscores the brand’s resilience and commitment to excellence, even in uncertain times.
The iconic Porsche 911 model led the charge with record-breaking sales, growing by an impressive 49% to 1,914 units in the region. Additionally, the 718 Cayman and Boxster models saw a 21% increase in sales, reflecting the region’s enthusiasm for Porsche’s two-door sports cars.
With a focus on innovation and sustainability, Porsche’s electrified vehicle lineup also gained traction, with the new electric Macan achieving significant success. The brand’s ability to adapt to evolving market demands and maintain its appeal has been key to its sustained growth.
Dr. Manfred Bräunl, CEO of Porsche Middle East and Africa FZE, praised the dedication of importers and teams who worked tirelessly to deliver exceptional experiences to customers. As Porsche continues to expand its offerings and strengthen its presence in the region, the brand remains committed to delivering unparalleled quality and performance.
